Develop a quick localisation strategy in 5 steps

1. Conduct market research

First of all, when it comes to product localisation strategy, companies have to research their target market/audience. You need to understand who you will be targeting, where they are located, what are their language preferences in terms of content and any cultural considerations that need to be made. This point is very important because there may be cultural differences that you have not considered which might affect your strategy for new potential clients. 

2. Build your product localisation team

Based on each company’s size and resources, you may need a small team or a bigger team to ensure effective localisation. The project manager will be in charge of keeping the localisation team organised throughout the process. They should be native in all languages that you plan to localise for and they will need strong communication skills as well as an eye for detail. Translators will be responsible to convert your product into another language. 

3. Make use of relevant software and expertise

One of the most important steps in a product localisation strategy is to use relevant software and expertise. Localising your content for each specific market needs time and resources, so you need to make sure that it’s being done by experts who know how to localise effectively for both search engines and users. 

4. Localise for each specific market

When it comes to localisation, you have to be flexible and adaptable. You will have to make sure that you target your product’s localisation according to each market’s interests and needs.

5. Test the product localisation results

Once the localisation process is complete, it’s time to test how well your product has been localised and if the message is passed in a natural way to the target audience. Make sure that you are testing with customers from your new target market so that you can make useful  conclusions about what is working and what is not.

Source: https://www.mindtheproduct.com/implement-product-localization-strategy/